Principles + Life Tenets

I. Win Today. 

We are the product of the decisions we make on a daily basis. Everyday is new opportunity to make decisions that will take us closer to our goals, or not. Winning everyday by making good decisions and pushing ourselves to be the best we can will create limitless success. Your destiny lies in your hands, everyday.

II. Be Bold. 

Remarkable achievements come from bold action. Because something has not been done or because something is traditionally unorthodox, does not mean it cannot or should not be done. Do what is needed and is right, regardless of if it is customary or seemingly plausible. Humans rise to the bar they set for themselves. Set the bar high.

III. The New Frontier in the 21st Century.

In many respects, we are shaped and limited by the past. The past shapes our culture, our expectations, and our society. Many values of the past, particularly in America (the greatest country on earth), are ageless principles to carry forward and build on. Other parts of the past should serve as learning lessons that cannot limit us, both by blinding us from how great America is and how much better that it can become.

Revitalizing American values in a diverse and rapidly changing America will allow present circumstances to reach a new plateau. Charting such a path requires bold action that cuts through the political tribalism that currently dominates American politics. Bold and unified leadership will unleash the full potential of the America people.

“Do not go where the path may lead; go instead where there is not path and lead a trail.”

– Ralph Waldo Emerson

Jake Evans Speaking
Jake Evans with Kids

“Keep your eyes on the stars and your feet on the ground.”

– Theodore Roosevelt

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